Grissa, K. 2025. Why Micro-influencers are Sharing Digital Brand Content in a B2B Context: A Psycho-Social Investigation Using the Theory of Planned Behaviour. Journal of Telecommunications and the Digital Economy. 13, 1 (Apr. 2025), 192–217. DOI:https://doi.org/10.18080/jtde.v13n1.1082.