BENSLAMA, T.; JALLOULI, R. An Empirical Study of the Impact of Social Media Data Analytics on Marketing Strategy: Which Social Media Data Analytics Metrics to Select?. Journal of Telecommunications and the Digital Economy, [S. l.], v. 12, n. 1, p. 575–594, 2024. DOI: 10.18080/jtde.v12n1.830. Disponível em: https://mail.jtde.telsoc.org/index.php/jtde/article/view/830. Acesso em: 6 jul. 2024.