WONG, Chun-Gee; TONG, Gee-Kok; HAW, Su-Cheng. Exploring Customer Segmentation in E-Commerce using RFM Analysis with Clustering Techniques. Journal of Telecommunications and the Digital Economy, [S. l.], v. 12, n. 3, p. 97–125, 2024. DOI: 10.18080/jtde.v12n3.978. Disponível em: https://mail.jtde.telsoc.org/index.php/jtde/article/view/978. Acesso em: 8 jan. 2025.