Grissa K. Why Micro-influencers are Sharing Digital Brand Content in a B2B Context: A Psycho-Social Investigation Using the Theory of Planned Behaviour. JTDE [Internet]. 2025 Apr. 1 [cited 2025 Apr. 4];13(1):192-217. Available from: https://mail.jtde.telsoc.org/index.php/jtde/article/view/1082