Jabado R, Jallouli R. Impact of Data Analytics Capabilities on CRM Systems’ Effectiveness and Business Profitability : An Empirical Study in the Retail Industry. JTDE [Internet]. 2024 Mar. 27 [cited 2024 Jul. 6];12(1):427-45. Available from: https://mail.jtde.telsoc.org/index.php/jtde/article/view/845