Guest Editorial: Driving the Digital Economy with Cutting-Edge Technologies, Innovation and Data Analytics
Main Article Content
Keywords
Digital Transformation, Data Analytics, Fintech,, Artificial Intelligence, Digital Marketing, Innovation
Abstract
Navigating the complex terrain of digital transformation, this special issue presents a selection of studies that maps the intricate intersections of technological innovation, economic strategies, and organisational adaptation. The preamble traces the evolutionary pathways of digital transformation from its nascent stages to the current epoch of Artificial Intelligence (AI) and complex technological ecosystems. The articles selected for this special issue have been organised into three sections based on the major themes addressed in this special issue: (1) Financial technologies (Fintech) Horizons: Gamification, AI, and the Evolution of Digital Financial Ecosystems; (2) AI-Driven Strategies in Marketing and Social Media; and (3) Data Dynamics and Organisational innovation. The concluding section, ‘Towards a Comprehensive Epistemological Framework of Digital Innovation in the AI Epoch,’ synthesises the diverse research narratives, offering a forward-looking perspective that underscores the universal yet contextually nuanced impact of digital technologies across global economic and technological landscapes.
References
Bach Tobji, M. A, Jallouli, R., Samet, A., Touzani, M., Strat, V. A., & Pocatilu, P. (2020). Digital Economy. Emerging Technologies and Business Innovation: 5th International Conference on Digital Economy, ICDEc 2020, Bucharest, Romania, June 11–13, 2020, Proceedings. Springer LNBIP Series, 395. https://doi.org/10.1007/978-3-030-64642- 4
Bach Tobji, M.A., Jallouli, R., Strat, V.A., Soares, A.M., Davidescu, A.A. (2022). Digital Economy. Emerging Technologies and Business Innovation: 7th International Conference on Digital Economy, ICDEc 2022, Bucharest, Romania, May 9–11, 2022, Proceedings. Springer LNBIP Series, 491. https://doi.org/10.1007/978-3-031-17037-9
Bach Tobji, M.A., Jallouli, R., Sadok, H., Lajfari, K., Mafamane, D., Mahboub, H. (2024a). Digital Economy. Emerging Technologies and Business Innovation: 9th International Conference on Digital Economy, ICDEc 2024, Rabat, Morocco, May 9–11, 2024, Proceedings, Part I. Springer LNBIP Series, 530. https://doi.org/10.1007/978-3-031-76365-6
Bach Tobji, M.A., Jallouli, R., Sadok, H., Lajfari, K., Mafamane, D., Mahboub, H. (2024b). Digital Economy. Emerging Technologies and Business Innovation: 9th International Conference on Digital Economy, ICDEc 2024, Rabat, Morocco, May 9–11, 2024, Proceedings, Part II. Springer LNBIP Series, 531. https://doi.org/10.1007/978-3-031-76368-7
Benazzouz, S., Sadok, H. (2025). Analysis of the Relationship Between Innovation, Digitalization and Economic Growth in North African Countries. In: Bach Tobji, M.A., Jallouli, R., Sadok, H., Lajfari, K., Mafamane, D., Mahboub, H. (eds) Digital Economy. Emerging Technologies and Business Innovation. ICDEc 2024. Lecture Notes in Business Information Processing, vol 531. Springer, Cham. https://doi.org/10.1007/978-3-031-76368-7_13
Benslama, T., & Jallouli, R. (2022). Social media data analytics for marketing strategies: The path from data to value. Journal of Telecommunications and the Digital Economy, 10(2), 96-110. http://doi.org/10.18080/jtde.v10n2.523
Benslama, T., & Jallouli, R. (2024). An empirical study of the impact of social media data analytics on marketing strategy: Which social media data analytics metrics to select?. Journal of Telecommunications and the Digital Economy, 12(1), 575-594. https://doi.org/10.18080/jtde.v12n1.830
Chebbah, M., & Khalil Mekni, K. (2025). A Multi Headed AI approach for stock market trading. Journal of Telecommunications and the Digital Economy, 13 (1)
Chebil, M., Jallouli, R., Bach Tobji, M.A., Ben Ncir, C.E. (2021). Topic Modeling of Marketing Scientific Papers: An Experimental Survey. In: Jallouli, R., Bach Tobji, M.A., Mcheick, H., Piho, G. (eds) Digital Economy. Emerging Technologies and Business Innovation. ICDEc 2021. Lecture Notes in Business Information Processing, vol 431. Springer, Cham. https://doi.org/10.1007/978-3-030-92909-1_10
Chebil, M., Jallouli, R., & Bach Tobji, M. A. (2024). Clustering social media data for marketing strategies: Literature review using topic modelling techniques. Journal of Telecommunications and the Digital Economy, 12(1), 510-537. https://doi.org/10.18080/jtde.v12n1.889
Dhaouadi, N., & Aridhi, Eya. (2025). How to Successfully Implement Telework? A conceptual framework proposition. Journal of Telecommunications and the Digital Economy, 13 (1)
Elamine, M,. & Ben Abdallah, A. (2025). Predicting Cryptocurrency Prices with a Hybrid ARIMA and LSTM Model. Journal of Telecommunications and the Digital Economy, 13 (1)
Gadasina, L., & Sotnichenko, A. (2025). A comparative analysis of the sentiments expressed in comments posted under identical content across different social media platforms. Journal of Telecommunications and the Digital Economy, 13 (1)
Gessler, J., Rychlik, H., & Wolfgang H. Schulz, W-H. (2025). Empowering data spaces for future mobility: Exploring organizational roles. Journal of Telecommunications and the Digital Economy, 13 (1)
Grigorescu, P- C., & Ciurea, L-C. (2025). Modelling Inherent Risk of Data Intensive Technologies. Journal of Telecommunications and the Digital Economy, 13 (1)
Grissa, K. (2025). Why Micro Influencers are sharing Digital Brand Content in B2B context: a social-psychological investigation using Theory of Planned Behaviour. Journal of Telecommunications and the Digital Economy, 13 (1)
Hamdi, N., El Hog, C., Ben Djemaa, R., & Layth Sliman, L. (2025). Semantic Service Level Agreement to improve smart contract usability in Service-Based Digital Economy. Journal of Telecommunications and the Digital Economy, 13 (1)
Hentati, A., & Jallouli,R. (2025). Gamification of Mobile Banking Applications: A Systematic Literature Review. Journal of Telecommunications and the Digital Economy, 13 (1)
Jabado, R., Jallouli, R. (2023). A Systematic Literature Review on CRM Critical Success Factors. In: Jallouli, R., Bach Tobji, M.A., Belkhir, M., Soares, A.M., Casais, B. (eds) Digital Economy. Emerging Technologies and Business Innovation. ICDEc 2023. Lecture Notes in Business Information Processing, vol 485. Springer, Cham. https://doi.org/10.1007/978-3-031-42788-6_15
Jabado, R., & Jallouli, R. (2024). Impact of data analytics capabilities on CRM systems' effectiveness and business profitability: An empirical study in the retail industry. Journal of Telecommunications and the Digital Economy, 12(1), 427-445. https://doi.org/10.18080/jtde.v12n1.845
Jabado, R., & Jallouli, R. (2024). Enhancing customer relationship management with data analytics: Insights from retail survey. Journal of Telecommunications and the Digital Economy, 12(2), 76-96. https://doi.org/10.18080/jtde.v12n2.987
Jallouli, R., Nasraoui O., Bach Tobji M.A., Srarfi Tabbane R., Rhouma R. (2016): International Conference on Digital Economy, ICDEc 2016, Carthage, Tunisia, April 28-30, 2016. IEEE 2016. https://ieeexplore.ieee.org/xpl/conhome/7556633/proceeding
Jallouli, R., Zaïane, O., Bach Tobji, M., Srarfi Tabbane, R., Nijholt, A. (2017). Digital Economy. Emerging Technologies and Business Innovation: Second International Conference, ICDEc 2017, Sidi Bou Said, Tunisia, May 4–6, 2017, Proceedings. Springer LNBIP Series, 290. https://doi.org/10.1007/978-3-319-62737-3
Jallouli, R., Bach Tobji, M., Bélisle, D., Mellouli, S., Abdallah, F., Osman, I. (2019). Digital Economy. Emerging Technologies and Business Innovation: 4th International Conference, ICDEc 2019, Beirut, Lebanon, April 15–18, 2019, Proceedings. Springer LNBIP Series, 358. https://doi.org/10.1007/978-3-030-30874-2
Jallouli, R., Bach Tobji, M.A., Mcheick, H., Piho, G. (2021). Digital Economy. Emerging Technologies and Business Innovation: 6th International Conference on Digital Economy, ICDEc 2021, Tallinn, Estonia, July 15–17, 2021, Proceedings. Springer LNBIP Series, 431. https://doi.org/10.1007/978-3-030-92909-1
Jallouli, R., Bach Tobji, M.A., Belkhir, M., Soares, A.M., Casais, B. (2023). Digital Economy. Emerging Technologies and Business Innovation: 8th International Conference, ICDEc 2023, Braga, Portugal, May 2–4, 2023, Proceedings. Springer LNBIP Series, 485. https://doi.org/10.1007/978-3-031-42788-6
Jallouli, R., Bach Tobji, M. A., Piho, G., & Mcheick, H. (2022, June 10th). Guest Editorial. Journal of Telecommunications and the Digital Economy, 10(2), 1–5. https://doi.org/10.18080/jtde.v10n2.590
Jallouli, R., Bach Tobji, M. A., Soares, A. M., Casais, B., & Belkhir, M. (2024). Editorial: Emerging technologies and innovation for digital economy and transformation. Journal of Telecommunications and the Digital Economy, 12(1), 113-123. https://doi.org/10.18080/jtde.v12n1.945
Jallouli, R., & Kaabi, S. (2022). Mapping top strategic e-commerce technologies in the digital marketing literature. Journal of Telecommunications and the Digital Economy, 10(3), 149-164. https://doi.org/10.18080/jtde.v10n3.554
Jlassi, E., Chaabouni, A., & Triki, M. (2025). Impact of Recommendation Systems on the AI-enabled Customer Experience: Mediator role of perceived usefulness and perceived trust. Journal of Telecommunications and the Digital Economy, 13 (1)
Kaabi, S., Jallouli, R. (2019). Overview of E-commerce Technologies, Data Analysis Capabilities and Marketing Knowledge. In: Jallouli, R., Bach Tobji, M., Bélisle, D., Mellouli, S., Abdallah, F., Osman, I. (eds) Digital Economy. Emerging Technologies and Business Innovation. ICDEc 2019. Lecture Notes in Business Information Processing, vol 358. Springer, Cham. https://doi.org/10.1007/978-3-030-30874-2_14
Laarabi, M., Sadok, H., Maarouf, A., Chatri. A. (2025). Analysis of Countries’ Maturity for a Financial Transition Towards Tokenization. Journal of Telecommunications and the Digital Economy, 13 (1)
Lajfari, K., & Soumbara, S-A.(2025). Exploring the Dynamics of Mobile Money in Africa: Causal Links and Financial Inclusion Outcome. Journal of Telecommunications and the Digital Economy, 13 (1)
Mahboub, H., Sadok, H. (2022). Towards a Better Digital Transformation: Learning from the Experience of a Digital Transformation Project. In: Bach Tobji, M.A., Jallouli, R., Strat, V.A., Soares, A.M., Davidescu, A.A. (eds) Digital Economy. Emerging Technologies and Business Innovation. ICDEc 2022. Lecture Notes in Business Information Processing, vol 461. Springer, Cham. https://doi.org/10.1007/978-3-031-17037-9_15
Mednini, L., & Noubigh, Z. (2025). Deep Learning-Based Facial Emotion Recognition for Detecting Brand hate. Journal of Telecommunications and the Digital Economy, 13 (1)
Naselhaj, S., & Fahmi, Y. (2025). Corporate governance at the Crossroads of AI: Assessing Necessity, Disruption, and Strategic Implementation. Journal of Telecommunications and the Digital Economy, 13 (1)
Nobanee, H., El Maknouzi, M.E., Hicham Sadok, H., & Alodat, A,Y. (2024). Analysis of insurance entrepreneurship as a hedge in times of crisis: a literature review. Sustainable Technology and Entrepreneurship, Volume 3, Issue 2, ISSN 2773-0328, https://doi.org/10.1016/j.stae.2023.100065.
Sadok, H., Saadane, R., Benali, M. (2024). Artificial Intelligence and the Future of Employment: Is It an Artificial Threat?. In: Ben Ahmed, M., Boudhir, A.A., Abd Elhamid Attia, H.F., Eštoková, A., Zelenáková, M. (eds) Information Systems and Technological Advances for Sustainable Development. DATA 2024. Lecture Notes in Information Systems and Organisation, vol 71. Springer, Cham. https://doi.org/10.1007/978-3-031-75329-9_6
Triki, M., Ben Ghanem, I., Mednini, L., &. Chaabouni, A. (2025). How Travel Agencies Innovate their Business Models: The Role of AI and Marketing Automation. Journal of Telecommunications and the Digital Economy, 13 (1)
Vishnupriya, O, S., & Nemat, S. (2025). The relationship between reward, attitude, and intentions in a gamified app context: Evidence from an emerging economy. Journal of Telecommunications and the Digital Economy, 13 (1)