The Wireless Threat to Fixed Broadband Services
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Keywords
Fixed-mobile substitution, Fixed wireless, Australian market
Abstract
This paper provides results from a survey of broadband customers in Australia in November 2017. Respondents included both NBN customers and non-NBN broadband customers. The survey showed an increasing acceptance of mobile broadband, in line with other market trends, but identified significant dissatisfaction – one quarter of mobile broadband respondents and about one third of fixed broadband respondents – with current services. Factors that may affect a decision to switch from fixed to mobile broadband, or vice versa, included price, reliability, bundling of phone with broadband, and the capability of streaming video on demand. Negative perceptions of the NBN are also significant. Overall, we identify that about 30% of existing fixed broadband households would consider switching to a wireless broadband service. We also note the future rollout of 5G wireless service and the resultant market positioning of telcos, which may support further positive perceptions of wireless broadband.
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References
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Copyright Telecommunications Association Inc.
Nigel Pugh, Venture Insights
Nigel Pugh is the Managing Director at, Venture Insights. Nigel has 25+ years’ telco experience working extensively with telecoms operators, regulators, investors and vendors across Europe and Asia Pacific. He specializes in commercial strategy, policy & regulation, market analysis and due diligence. Before joining Venture, Nigel was the head of APAC Telco and IT consulting at Ovum, Product Director at Telstra and held management roles at PA Consulting, Optus and Alcatel. Nigel has an Electronic Engineering Degree (Swinburne), an MBA (AGSM) and is currently completing his Master of International Security Studies - specialising in Cyber Security (Macquarie)
