Appropriate Social Media Platforms Commensurate with the Maturity of Organizations
Main Article Content
Keywords
Social Media Platform, Stage of growth, Maturity Stage, Systematic mapping, Digital platform
Abstract
As digital technologies advance, the digital world is integrated with the real one through various digital platforms. Digital transformation in organizations is essentially based on emerging technologies and social and digital platforms. The purpose of this study is to help organizations choose the appropriate platforms to interact with customers and participate in the digital world in accordance with the maturity they gain in using these digital technologies. The present research, by synthesizing empirical studies on the use of various social platforms in organizations, provides a conceptual map of the relationship between the platform type and the maturity stage of organizations. According to the findings of this study, general social networks are suitable platforms for organizations with the first-stage maturity characteristics. Various social networks and creativity works sharing sites were recognized as suitable for the second stage; and public blogs and educational materials sharing for the third stage. Microblogs, discussion forums, and business networking sites are also appropriate for organizations with the characteristics of stages four and five. Using the findings of this research, organizations will be able to identify a social platform appropriate to their stage of readiness and maturity and make the most out of its benefits.
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References
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Published
Aug 24, 2021
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How to Cite
Hanafizadeh, P., & Shafia, S. . (2021). Appropriate Social Media Platforms Commensurate with the Maturity of Organizations. Journal of Telecommunications and the Digital Economy, 9(3), 12–57. https://doi.org/10.18080/jtde.v9n3.421
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Digital Economy & Society
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Author Biography
Payam Hanafizadeh, Allameh Tabataba'i University
Payam Hanafizadeh is an Associate Professor of Information Systems and Decision Sciences at Allameh Tabataba'i University (formerly Tehran College of Commerce, est.1958), Tehran, Iran. He has held various visiting positions at the University of Waterloo, University of Canberra, Chalmers University of Tech., Masaryk University and Universidad Autónoma de Madrid. He received his BSc., MSc and PhD all in Industrial Engineering and pursues his research in the areas of digital business models/economy and decision sciences. Payam is currently Co-Editor of Digital Business published by Elsevier and Section Editor of Journal of Telecommunications and Digital Economy (Q2 ranked, published by Telecom Association of Australia- TelSco). He was formerly the Editor-in-Chief of International Journal of E-Business Research (2015-2018). He has also published over 85 articles for leading journals such as: Internet Research, The Information Society, International Journal of Information Management, Electronic Commerce Research, Energy Policy, Electronic Markets, Telecommunications Policy, Expert Systems with Applications, Systemic Practice and Action Research, Mathematical and Computer Modelling, Management Decisions and Telematics and Informatics to name only a few. Dr. Hanafizadeh is the co-author of Online Advertising and Promotion published by IGI Global. He has (co-)authored several other successful books in Persian. He is currently among the editorial members for Telecommunication Policy (Elsevier), Social Sciences & Humanities Open (Elsevier), Journal of Information Technology Research, and International Advisory of Int. J. of Health Information Systems and Informatics. Dr. Hanafizadeh received the Research Excellence Award in Iran in 2019 designated by Ministry of Science, Research and Technology. In addition to his academic position, he has also consulted for several major public and private organizations particularly banking sector.
