Media Activities and Telecommunications Consumers’ Awareness of Their Rights A Study of Mobile Phone Users in Calabar, Nigeria
Main Article Content
Keywords
Awareness, media activities, mobile phone users, NCC, Telecommunications
Abstract
This study assessed how Nigerian Communications Commission’s media activities helped to create meaningful positive awakening on the knowledge, attitude and perception (KAP) of telecoms users’ rights among mobile phone users in Calabar, Nigeria. It adopted the descriptive survey research method and used Perception Theory and Uses and Gratifications Theory to lend theoretical support to it. Out of 400 copies of a questionnaire distributed, 385 were retrieved. Findings included that NCC’s media activities on telecoms users’ rights were intensive and helped to create positive awakening on the knowledge of telecoms users’ rights in Calabar, thus leading them to exhibit positive attitude and perception towards the overall awareness campaign on their rights. It was recommended that NCC should carry out more independent studies in other localities across Nigeria with a view to ascertaining the extent of telecoms consumers’ knowledge of their rights, particularly among rural dwellers.
Downloads
References
Alabi, G. A. (1996). Telecommunication in Nigeria. Accessed July 10, 2022. Available at https://www.africa.upenn.edu/ECA/aisiinftl.html.
Anaeto, S. G., Onabajo, O. S., & Osifeso, J. B. (2008). Models and theories of communication. Bowie, Maryland: African Renaissance Books Incorporated.
Asemah, E. S., Gujbawu, M., Ekhareafo, D. O., & Okpanachi, R. A. (2017). Research methods and procedures in mass communication (2nd ed.). Jos: Matkol Press.
Baran, S. J., & Davis, D. K. (2012). Mass communication theory: Foundations, ferment, and future. London: Wadsworth, Cengage Learning.
Chandler, D., & Munday, R. (2011). Oxford dictionary of media and communication. Oxford: Oxford University Press.
Duck, S., & McMahan, D. T. (2009). The basics of communication: A relational perspective. Thousand Oaks, CA: Sage.
Griffin, C. L., & Bone, J. E. (2014). Invitation to human communication. London: Wadsworth, Cengage Learning.
Hassan, O., Niran, O., & Oluseyi, I. (2009). Evaluation of Nigeria’s telecommunication policy. Journal of Mobile Communication, 3(1): 1–7. https://medwelljournals.com/abstract/?doi=jmcomm.2009.1.7
Israel, G. D. (2003). Determining sample size. Florida: University of Florida IFAS Extension. Accessed August 18, 2022. Available at https://www.tarleton.edu/academicassessment/documents/samplesize.pdf.
Katz, E., Blumler, J. G., & Gurevitch, M. (1973-1974). Uses and Gratifications Research. The Public Opinion Quarterly, 37(4), 509–523. Available at https://www.jstor.org/stable/2747854
Nagler, R. H. (2017). Measurement of media exposure. In J. Matthes (Ed.), The international encyclopaedia of communication research methods. New Jersey: Wiley-Blackwell.
National Population Communication. (2021). Cross River State population subdivision. Accessed August 4, 2022. Available at https://www.citypopulation.de/php/Nigeria-admin.php?adml:d=NGA009.
NCC. (2021a). Monthly subscriber technology data – Nigerian Communications Commission. Accessed August 10, 2022. Available at https://www.ncc.gov.ng/statistics-reports/subscriber-data.
NCC. (2021b). Mandate of the NCC. Accessed August 4, 2022. Available at https://www.ncc.gov.ng/the-ncc-mandate.
Nwodu, L. C. (2006). Research in communication and other behavioural sciences: Principles, methods and issues. Enugu: Rhyce Kerex Publishers.
Okom, M. P. (2018). The impact of the telecommunication regulatory agency on consumer protection in Nigeria. International Journal of Scientific Research and Management, 6(7). https://doi.org/10.18535/ijsrm/v6i7.ec02.
Okon, P. E. (2017). Name as a vehicle of communication: A case of the Efiks of Nigeria’s Cross River State. International Journal of English Language and Literature Studies, 6(2), 33–41. https://doi.org/10.18488/journal.23.2017.62.33.41.
Okon, P. E. (2021). Historical development of the mass media in Nigeria: From the colonial days to the present. In Imbua, D. L., Odey, P. O., & Ambu, N. S. (Eds), West Africa and the Europeans since the 15th century: Essays in honour of Patience Okwuchi Erim, pp. 263–280. Glienicke: Galda Verla.
Otubu, A. K. (2013). The regulator and the regulated: An examination of the legal framework for telecommunication in Nigeria. Acta Universitatis Danubius Communicatio, 7(2), 152–167. https://doi.org/10.2139/SSRN.2013990.
Olaoluwa, J. (2019). Then and now: Nigeria’s telecommunication history. Accessed July 5, 2022. Available at https://www.nariametrics.com/2019/10/02/then-and-now-nigerias-telecommunication-history/.
Paisley, W. (2001). Public communication campaign: The American experience. In R. E. Rice & C. K. Atkin (Eds), Public communication campaign (3rd ed.). Thousand Oaks, CA: Sage.
Rojas, A. (2020). Who are the youth of today? Generation unlimited. UNICEF, November 26. Available at https://www.unicef.org/cuba/en/publications/who-are-the-youth-today-generation-unlimited
Severin, W. J., & Tankard, J. W. (2001). Communication theories: Origins, methods and uses in the mass media (5th ed.). New York: Longman.
Tersoo, A. (2018). History of telecom in Nigeria. Accessed July 4, 2022. Available at https://www.legit.ng/1146671-history-of-telecommunication-in-nigerian.html.
Ukwueze, F. O. (2014). Consumer protection in the regulation of telecommunications services in Nigeria: Not yet “UHURU” for consumers. The Nigerian Judicial Review, 12, 125–150.
Watson, J., & Hill, A. (2015). A dictionary of communication and media studies (9th ed.). London: Edward Arnold.
Article Sidebar
Article Details
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Copyright Telecommunications Association Inc.
Patrick Ene Okon, University of Calabar
Dr Patrick Ene Okon is a senior lecturer in the Department of Mass Communication, Univeristy of Calabar, Calabar, Nigeria. He holds a Ph.D. from University of Uyo, Nigeria. Prior to joining the academia, he had served a State and Federal legislator and in the executive arm of government. His major areas of research interest are Public Relation, and Media and Communication Studies.
Chidumebi Ada Egbule, University of Calabar
Ms Chidumebi Ada Egbule is a postgraduate student in the Department of Linguistics and Communication Studies, University of Calabar, Calabar, Nigeria. Her research interest is in Development Communication and Public Relations.
Stephen Regie Nyong, University of Calabar
Dr Stephen Regie Nyong holds a Ph.D. from the Ebonyi State University, Nigeria, and teaches mass communication in the University of Calabar. His major area of research interest is Public Relations and Communication Studies.
Eric Ogor Ogri, University of Calabar
Dr Eric Ogor Ogri is a lecturer in the Department of Mass Communication, University of Calabar. He holds a Ph.D. degree in Communication Studies from the same university. His major research interests are in Public Relations and Communication Studies.
