Considering Company Size, Level of Responsibility, and Employee Age for Analysing Countermeasures against Barriers to Digital Transformation
Main Article Content
Keywords
Digital Transformation, Barriers, Countermeasures, Socio-Demographic Analysis
Abstract
Digital Transformation (DT) is gaining traction across all industries. Also, it impacts other sectors, such as non-profit and higher education. DT emerges when connectivity technologies merge with physical assets, potentially affecting value-generating processes and value propositions. These changes will improve effectiveness, business models, and customer relationships. However, firms confront several barriers when they embark on their DT journey. Thus, it is essential to understand how the barriers can be tackled by countermeasures. Understanding the qualities of these countermeasures is critical for businesses to overcome barriers. Thus, this current study searches for similarities and differences across socio-demographic categories representing company size (LE, MLE, SME), level of responsibility (executive, with and without personal responsibility), and age (under 30, 31-40, 41-50, above 50). Data from online surveys revealed 1171 participants’ statements. These were used to extract four dimensions and 39 countermeasures. The most prominent countermeasure dimensions are Human and Organisation. The most prominent countermeasures relate to the education of employees in the form of demand-oriented training and benefits and needs of DT. This research adds to identifying similarities across categories and paves the way for greater generalizability of countermeasures.
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Mar 27, 2024
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Packmohr, S., Paul, F.-H., & Brink, H. (2024). Considering Company Size, Level of Responsibility, and Employee Age for Analysing Countermeasures against Barriers to Digital Transformation. Journal of Telecommunications and the Digital Economy, 12(1), 172–195. https://doi.org/10.18080/jtde.v12n1.857
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Author Biographies
Sven Packmohr, DVMT & Data Society, Malmö University, Sweden
Sven Packmohr holds a senior lecturer position at Malmö University (Sweden) within the Department of Computer Science and Media Technology. Besides Sweden, he possesses international academic work experience from Osnabrück University (Germany), Bahçeşehir University, Turkish-German University (both Türkiye), and the German University of Technology (Oman). He cooperates with Aakermount Consulting to enhance the digital transformation of Malmö’s new horse racing track, Nya Jägersro. For this initiative, he received Malmö University's 2022 Collaboration Award. His research focuses on digital transformation and its drivers and barriers in companies, non-profit organizations, and higher education institutions. Adjacent areas are the organizational and strategic impact of digital transformation. In a current bibliographic analysis (doi.org/10.4018/JOEUC.302637 -> Fig. 8), he is listed as one of the most influential authors in digital transformation research.
DVMT, Malmö University, 20506 Malmö, Sweden
Fynn-Hendrik Paul, Osnabrück University, Germany
Fynn-Hendrik Paul is a research assistant at the University of Osnabrück and is currently pursuing his PhD. His research focuses on the socio-technical nature of digital business transformation processes. He and his colleagues founded the Digital Transformation Centre of Excellence to put research into practice. The aim is to increase the university's scientific work's visibility and enable practitioners to benefit from the application-oriented research results. He is also actively involved in a co-founded company that develops digital technologies for smart city applications. Fynn-Hendrik Paul started his career as an industrial clerk, followed by a bachelor's degree in industrial engineering, a master's degree in technology management, and work experience in strategic marketing.
Henning Brink, Osnabrück University, Germany
Henning Brink (M.Sc.) is currently seeking his PhD at the Osnabrück University. He is a co-founder of the Digital Transformation Center of Excellence. Henning Brink’s research focuses on all the things that can go wrong regarding digital transition in companies: The barriers to digital transformation. With his recent research, he is contributing to enabling companies to identify, measure, and overcome barriers. He regularly shares his research findings at conferences and speeches and collaborates with practitioners on projects. Furthermore, Mr. Brink imparts knowledge on digital transformation and business process management to students in his lectures.
